YouTube videos : don’t ignore the file name and title

In addition to providing a keyword rich description, be sure to include your keywords in the file name before uploading your video. Also, brew up a catchy headline.

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Cross-promote your YouTube videos

Jason Weaver points out that by posting the same video to Facebook, Twitter and Youtube, you’ll expose different parts of your community to other opinions and potentially encourage others to join the conversation regularly.

When you post a video to Facebook that’s seen traction on YouTube, point it out in a post: “10,000 people in Acme’s YouTube community liked this video. What do you think? Tell us here and join the discussion on YouTube.” – 5 YouTube Marketing Tips for Better Engagement

Use keywords to promote your YouTube videos

James Wedmore, interviewed by Amy Porterfield, stresses the importance of keywords to promote your YouTube videos.

Whatever you’re doing with YouTube, it should always start with keyword first. Traffic, that’s what we want to think when we think YouTube. In order to do that, we need to start with a keyword. We need to figure out, we need to identify what our ideal customers are search for when they want to work with us.

Google Keyword Tool is the best place to start your keyword research.